Keyword Research: 

Identify relevant keywords related to your content. Use tools like Google Keyword Planner or Ubersuggest to find keywords with high search volume and low competition.

On-Page SEO:

Optimize individual pages for target keywords. Include keywords in the title, meta description, headers, and throughout the content. Ensure content is valuable and easily readable.

Quality Content: 

Create high-quality, relevant, and engaging content. Google values content that provides value to users. Regularly update your content to keep it fresh and informative.

User Experience (UX):

Ensure your website is user-friendly with easy navigation. A good user experience leads to lower bounce rates and higher rankings. Optimize for mobile devices as well.

Page Speed Optimization: 

Improve loading times by compressing images, using browser caching, and minimizing CSS and JavaScript. A faster website enhances user experience and is favored by search engines.

Link Building:

Build high-quality backlinks from reputable websites. This can be achieved through guest posting, outreach, and creating shareable content. Quality links enhance your site’s authority.

Social Media Integration:

Share your content on social media platforms. Social signals may not directly impact rankings, but they can increase visibility, traffic, and indirectly influence SEO.

Meta Tags Optimization:

Craft compelling meta titles and descriptions for each page. These tags provide a concise summary of your content and influence click-through rates from search engine results pages.

XML Sitemap:

Create an XML sitemap and submit it to search engines. This helps search engines understand the structure of your site and index it more efficiently.

Monitor and Analyze: 

Use tools like Google Analytics and Google Search Console to monitor website performance. Analyze data regularly to identify trends, user behavior, and areas for improvement.

Software designed for creating newsletters can indirectly contribute to SEO by enhancing the overall online presence, engagement, and visibility of your website. Here’s how such software can help

Online Newsletter building sites often include tools for creating visually appealing and engaging content. By consistently delivering high-quality content to your audience, you can attract and retain visitors. Google rewards websites that provide valuable content with higher search rankings.

Newsletters often contain calls-to-action (CTAs) that encourage readers to visit your website, read articles, or engage with your products/services. Well-optimized CTAs can drive more traffic to your site, which positively impacts your SEO.

A very easy to use and one that won’t break your bank is Moosend, they let you build Newsletters, Landing Pages and Sign Up and Subscription Forms, with an amazing easy User Interface.